How will your target customer search you online???
One Possible way is user will search by typing related keywords on Google.
Now challenge for us to search those keywords which user is going to enter to search on Google.
The first and most crucial activity in SEO is to conduct the keyword research and analysis to find the list of all keywords which the user is going to enter to find you in the web world.
Only following points should be taken care while conducting keyword research:
1. Keywords should be related to your business.
2. Keyword should be searched by the user.
Only SEO Expert team can help you in conducting keyword research for your website because they understand the importance of target traffic. And we all know that only target or potential visitors can be converted to customer. So if you don't have targeted traffic it doesn't matter how high your website rank on search engines.
The first and foremost step of SEO is website analysis. In simple words it is sound understanding of the scope of online marketing of the website.
SEO expert understands the actual purpose of website analysis. As moving forward complete SEO process follows observations of website analysis only.
Website Analysis answers following :
Understanding of the website’s business.
Understanding of the product of website.
Understanding of the target audience
Understanding of the purpose of promotion of website.
Understanding of the competition available for website.
Analysis of above all points shows all ways to potential destinations where promotion of the website can be achieved successfully.
Meta-tags are the very first step in making search engine “friendly” website
What are Meta-Tags?
Meta-Tags are HTML code or tags behind your website that are used to notify or instruct the search engine on how to "spider" your site and against what phrases. Using proper meta tags for important pages of website is of utmost importance for search engine relevancy, visibility and ranking.
If used properly, Meta-Tags Optimization can be great tool for search engine marketing.
A site map is an organized list of pages of a website which helps users or crawlers to find what they are looking for. Site maps are always good resource for visitors and crawlers to manage their activities.
A good site map gives the spider/crawler a rapid guide to the structure of your site and what has changed since last time. Good point is Site maps can improve search engine optimization of a site by making sure that all the pages can be found.
Google, Bing, Yahoo and Ask now jointly support the Sitemaps protocol.